Fashion Marketing
& Management Design

Fashion Marketing & Management Design is an exciting field that opens one up to countless opportunities in the fashion industry. Students learn buying and merchandising practices, along with conceptualizing and developing effective brand management strategies to execute advertising and promotional activities. Our education system is tailored to blend creative fashion knowledge with a solid grounding of business, marketing and contextual studies, students will learn to understand how product, customer and market forces integrate, while being introduced to new challenges, technologies and issues facing the fashion industry.

MODULES

Theory

• Fibers & Textiles
• History of Costumes
• 20th Century styles & Trends
• Fashion Journalism
• Fashion Buying
• Buying Principles
• Consumer Behavior
• Academic Research &
  Communication Skills

Marketing

• Color Theory
• Technical Drawings
• Garmin Typology
• Computer Graphic Skills
• Digital Photography
• Visual Merchandising
• Marketing & Merchandising
• Sensorial Marketing
• Fashion Coordination & Promotion

Management

• Fashion Design Principles
• Product Development
• Industrial Attachment
• Fashion communication
• Market Research
• Brand Management Intro
• Human Resource Management
• Financial Management
• Global Supply Chain Management

Career opportunities available after completing
the Fashion Marketing &
Management Design Advanced Diploma and Bachelors

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Fashion Buyer

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Costume Coordinator

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Fashion Editor

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Fashion Coordinator

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Brand Manager

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Market Researcher

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Visual Merchandiser

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Public Relations Officer

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Image Coordinator

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Image Consultant

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Event Manager

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Merchandiser