In this programme, students will be exposed to a well-balanced course of study encompassing the fundamental theories and the most up-to-date technical skills in design. In addition, students are required to put the knowledge and skills into practice in a variety of design exercises and projects. Underpinned by solid foundation of design, students will be introduced to more advanced design disciplines in visual communication such as Visual Identity System, Packaging Design, Advertising, Publication Design, Independent Research, Portfolio Design, Design Studio and more.
The curriculum will be delivered in a mix of teaching tactics ranging from lectures and seminars to tutorials and various assessment methods including assignments, presentations, research, and quizzes. Throughout the programme, emphasis will be put on the conceptual abilities and aesthetic sensibilities of the students. The main objective is clearly about enabling students to develop effective designs with strategic communication purposes.