Fashion Marketing and Management

COURSE OVERVIEW

Fashion Marketing and Management is an exciting field that opens one up to countless opportunities in the fashion industry. Students learn buying and merchandising practices, conceptualizing and developing effective brand management strategies to execute advertising and promotional activities. Our education system is tailored to blend creative fashion knowledge with a solid grounding of business, marketing and contextual studies, students will learn to understand how product, customer and market forces integrate, while being introduced to new challenges, technologies and issues facing the fashion industry.

 

COURSE MODULES

  • Colour Theory and Design Principles for Fashion
  • Marketing Foundation
  • Fibres and Textiles
  • History of Costume 1
  • Computer Graphic Skills FMM
  • History of Costume 2
  • Academic Research and Communication Skills
  • Technical Drawings (Garment Typology)
  • Digital Photography
  • Fashion Marketing and Merchandising
  • Market Research
  • 20th Century Styles and Trends
  • Introduction to Brand Management
  • Integrated Fashion Communication 1
  • Buying Principles
  • Product Development
  • Fashion Coordination and Promotion
  • Consumer Behaviour
  • Human Resource Management
  • Financial Management
  • Visual Merchandising
  • Global Supply Chain Management (Fashion Buying)
  • Sensorial Marketing
  • Fashion Marketing Project 1
  • Fashion Journalism
  • Fashion Marketing Project 2
  • Industrial Attachment
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